Physical distancing, Social Togetherness #LockDownSA Day 16

Day 16 LockDown

11 April 2020

1934 cases
Recovered: 410 (not sure if this number is accurate)
Deceased: 24

I found this circle diagram online, and it immediately resonated with me. One of the reasons I studied psychology, eventually NLP and became a lifecoach, is because I firmly believe that our reality is based on choice. The way we perceive the world around us, the “lens” through which we choose to view the world, ultimately determine our experience and our outcomes.

For instance, I read an interesting illustration that might explain this all better. There’s an old story about two boys who had a father who was an alcoholic. They grew into young men. One son became an alcoholic. “What choice do I have?” he said. “My father is an alcoholic.” The other son never touched a drop of alcohol. “How could I?” he said. “Look what it did to my father.”

There is probably a number of lessons that can be learnt from this simple and effective story, but the one that stands out for me is that we all have the power to choose. We may not always be able to control what happens around us, but it is up to us as individuals to choose how it affects us and how we respond. We can’t control the circumstances, but we have total and complete control over our reaction.

I am an adoptive mom of the most amazing twins. I cannot imagine my life without them. Yet, roughly 6-7 years ago I was in the clutches of a very dark depression. I had three miscarriages, and a friend whose support I badly needed at the time, chose to rather leave my employ, take over a number of our clients and open direct opposition to our business, and financially we were in trouble. There was a time when I could not even muster the will to get out of bed in the mornings. There was just no point. The black dog was my constant companion, and it cast a shadow over everything I wanted to do. I eventually accepted a job with a national corporate to help our company survive, just for another friend for whom I organised a position with the same company to aim for my position and cause me to lose this job. Just a year before all this, I was in Egypt, completing my Master NLP qualification. Newly qualified, I felt that I was supposed to “know it all” and set an example. There was this constant nagging little inner voice berating me all the time for just not being able to drag myself up by the bootstraps and snap out of this. I had all the knowledge, just not the ability.

It took time. A lot of time, a lot of healing, and constant persistent daily choices of how I was going to act or respond. Some days were really bad, some were better. I grieved for my miscarried babies, for lost friends, for unexpected betrayals, for our limping marriage, for our crippled company. This journey is different for every person. And it is really important that we always remember this. No matter what your journey is, or where you are in your life, no two people walk the same road. Just because I am able to function and run a business in the middle of my tsunami, doesn’t mean another person with the same circumstances, is able to. Even my “ability to function” is questionable sometimes – there are still some days that I find it hard to motivate myself. In my case, I have a self-motivation centered around the good old carrot and stick. If I achieve my goals that I am supposed to, I can reward myself. If not, I take away a reward. It also helps in a way that I have so many people and their families dependent on me. If I don’t do what I am supposed to, it impacts so many more people than just my little family.

Now, with Covid19, and everything that is happening in the world around us, it is even more important to take ownership for our actions and our reactions. Fear is our enemy, it always is. It causes behaviour like selfishness, hoarding, spreading misinformation, acting like a victim and looking where to place the blame. However, it is also dangerous to create a space of guilt, where one causes other people who are in a different space to feel that they are not good enough, or not coping enough. It is so unnecessary and hurtful to say things like, “But I am in the same situation, and look at all that I can do, why can’t you?” It is imperative that we realise every single person in the world right now is doing their utmost every day just to do what they can. People have different coping mechanisms and different reactions. Let’s leave each other be, support where we can, be understanding and share as much care and love as we are able to, if we are able.

Today, and every day, the best tool that I can offer you is gratitude. Gratitude in the face of adversity is so awfully hard, but it is a tool that really works to get an altered mindset, and more specifically, a more positive mindset. I have a gratitude diary, and every day, I try to write 3 – 5 new things that I am grateful for. This is not a guideline. If you cannot write something every day, don’t.

Affirmations and gratitude goes hand in hand, but I personally find that most affirmations tend to backfire. For instance, try and tell yourself in a mirror how wealthy you are, and hear that sabotaging inner voice laughing at you snarkily. Unless you are wealthy, and then good for you. The only affirmation that I find works for me, and works believably well, is Emile Coue’s “Every day in every way I am getting better and better.” Take that, snarky inner voice! Not much you can say about that! Because after all, it is up to me how I get better, and in what way, every day. My choice, my ownership, my responsibility.

Physical distancing, Social Togetherness #LockDownSA Day 10

Day 10 LockDown

5 April 2020

1585 cases
Recovered: 45
Deceased: 9

Sunday bloody Sunday. Our first double digits official lockdown day, and a new week ahead that we have to face several business challenges, both for us and for our clients.

I take my hat off to journalists, I myself worked as a journalist for years, and I know how tough the job is. But today I can only shake my head at some of the most irresponsible journalism ever. The biggest Afrikaans newspaper, Rapport, screamed in massive block letters on its front page that lockdown could be extended to four months. Really, Rapport, really? In a time where people are terrified as it is. If this was hard news based on an official announcement by our government – you know what, of course, go for it. But most of the article is idle speculation fuelled by theories on what ifs and this might happens.

I have never seen our Rand perform so dismally against the dollar. Today is a bit better than yesterday, with the graph straightening a bit and not just shooting upwards, but at R19.05 to the dollar, this spells a lot of uncertainty for our imports market. South Africa relies heavily on imported manufactured goods. And with Covid-19, we desperately need medical supplies and equipment from China to support our medical teams and support personnel.

There is also some really good news. Our 2019-2020 National Crime Statistics are yet to be officially released, however, during an analysis of crime from the first week of the lockdown, compared to the same period last year, this morning (5 April), Police Minister General Bheki Cele confirmed a very welcome decrease of serious crimes during lockdown:

  • Murder cases have dropped from 326 to 94
  • Rape cases have dropped from 699 to 101
  • Cases of assault with intent to inflict grievous bodily harm dropped from 2 673 to 456 case
  • Trio crimes (which include carjackings, house robberies and business robberies) dropped from 8 853 to 2 098.
    There is also a very welcome decrease in lockdown-related complaints.

Amidst all this uncertainty, we had a pretty relaxed Sunday here in the city of George. Our streets have never been quieter. We started our day with the longest bath ever. Every single bath duck had to be bathed and squeezed and lined up. It is such a privilege that my children enjoy having a bath with their mommy. We pottered around in the kitchen, and I taught the world’s most amazing twins how to make Chicken Biryani and Naan bread. We danced to a track list on Spotify, and when we were done, the kitchen looked as if a flour factory exploded in there. But we had fun, and most of all, the twins are having fun. I do not know how much of all of this they will remember, but what they do remember, I want them to remember with fondness and nostalgia, not fear and uncertainty. I never know when the next last will show up, so I try to make each moment last. I don’t remember the last time I could pick up both of them at the same time, or the last time they asked for a night bottle. Or the last time I changed a nappy (not missing those, but just sayin’) My mommy heart cringes every time I see how much bigger they are getting.

There is a bit of unnecessary whininess on the book of the face about people posting lists of questions and playing games, and how frivolous all of this seems in the midst of all this disaster. I remember reading that when the Titanic sank, the band continued playing. People need distraction when their world collapses. What does it matter really what people do to distract themselves during this time? Some of the questionnaires and tags are fun, and we all get to know each other a bit more. My blog title for during this time and this series: Physical Distancing, Social Togetherness, is exactly about this. Yes, we need to physically maintain distance from each other, but with all the technology we have today, there is no reason to distance ourselves socially. We can chat online, message via several apps, converse on our social media platforms, share, learn, like, comment, debate – it doesn’t matter. Stay involved and be part of the online community. Besides, I’ll rather complete a questionnaire or post a mysterious phrase on my wall than read the absolute hogwash that is coming out of the keyboards of some of the sheeple out there.

This is seriously what Facebook sounds like at the moment. And I am over it. If you read my blog and you support the way out there conspiracies that are floating around the cyber social space at the moment, kindly get yourself out of my world. You become the people you associate with most, and I fear that my own intelligence might take a dive just by association.

Anyway, no more doom and gloom for me today. I have a date planned in my bed, with some hot cross buns and hot tea and a book (don’t judge). I conclude with a fun interview I had with the twins today – even I didn’t expect some of the answers. Perhaps try these questions with your kiddoes. See, the social media questionnaires aren’t all bad *wink, wink

** CHILD INTERVIEW **
Ask your child these questions and write their
EXACT response.

Interview with Alice & James

1. What’s your name? Giggles Alice/Jamesie

2. How old are you? 5 years old (both) and no, they are 4 years old

3. How old is your mom? Both: 8 (aren’t they just too adorable 😂😂)

4. What’s your favourite color? Alice: Pink/James: Red

5. What’s your favourite food? Alice: Sweeties/James: Pizza

6. Who’s your best friend? Alice: Janie/James: Wandle

7. What’s your favourite song? James: The Fire and the Lion (It’s Katy Perry’s Roar)/Alice: Let it go

8. What do you like to watch on TV? Alice: Barbie and the Dreamhouse/James: Power Rangers

9.What’s your favorite animal? James: Lion/Alice: a horse, a horse!!

10. What makes you happy? James: Bicycle/Alice: my dollies

11. Where’s your favorite place to go? Alice: the mall/James: John Dory’s

12. What do you want to be when you grow up? Alice: A mommy/James: A daddy

13. What does mommy do all day? Go to work and take us to school and come and fetch us

14. What are you scared of? James: A monster/ Alice: A bee

15 Where does money come from? Both: from the shop

16. Where did you come from? Both: from my house

Facebook updates look to News Feed

On Monday, Facebook announced an updated look to News Feed: an updated design for desktop with bigger images and photos are rolled out, with the vast majority of people only seeing minor changes, and the current design on mobile remaining the same.

In addition, Facebook has also simplified how photos render on desktop News Feed when you upload multiple photos at once – either as a photo album or multi-photo story.

These updates do not change creative asset requirements for any of the ads as all ad specs and image aspect ratios will remain the same.

The new design for facebook pages:

Image

There has been a mixed reaction from users to this announcement, from excitement at the rollout, and congratulatory messages to Facebook, to disappointment from business page users questioning the new features, saying the new layout looks “too busy”, with the biggest complaint seemingly being that the custom tabs are now no longer visible at the top of the page.

More details can be found in these one-sheet PDFs (in English):
Updated look of News Feed overview: http://bit.ly/1g43ZUI
Multi-photo upload: http://bit.ly/1qoCdXR

An Introduction to Social Media Marketing and Internet Marketing

This isn’t a standard blog post, but a course outline of our upcoming social media bootcamp that we are launching in October 2012. Please feel free to contact us at the numbers or emails below for more details with regards to venues and dates near you.

Course Pre-requisites
–  Computer and Internet Literacy
–  Familiar with social media platforms like Facebook and Twitter
–  Laptop with Internet Connection for duration of Course
Course Materials Included
–  Digital course materials (Infographs and Social Media Marketing ebook)
–  Templates: Facebook Profile Image and Cover Image


Course: Day 1

–  What is Social Media and Internet Marketing and how would it benefit business?
–  Inbound Marketing vs. Outbound Marketing and under what category does Social Media and Internet Marketing fall?
–  Sociomapping and Sociograms: Identifying your target market (group) and analysing the preferences within the group.
–  Reaching your target market with Facebook: What does Facebook offer and why should I use it.
–  How-To (Practical): Setup a Facebook Page
–  How-To (Practical): Setup a Facebook Group

Assignment A: Identify your company or organisation’s target market / group and build a sociogram to represent Social relations,
channels of influence or lines of communication within your target market.

Assignment B: Create a Facebook Page and/or Group for your company or organisation and attempt to reach the target market identified in Assignment A
Course Day 2
–  Reaching your target market with Twitter: What does Twitter offer and why should I use it.
–  Reaching your target market with Linked-in: What does Linked-in offer and why should I use it.
–  Reaching your target market with Pinterest: What does Pinterest offer and why should I use it.
–  Reaching your target market with a blog: Why should I have a blog and a website, what are my options.
–  Optimising your blog content: Making sure your message maximises your marketing opportunity .
–  Reaching your target market through other social media platforms: What other options are there and when should I use it.
–  Why should I and How do I link it all together to maximise my inbound marketing potential.
–  Conclusion of Course.

Assignment C: Create a Linked-in profile for yourself and your for your company or organisation and attempt to reach the target market identified in Assignment A

Assignment D: Create a Pinterest profile for yourself and a board for your company or organisation and attempt to reach the target market identified in Assignment A

Assignment E: Create a blog your for your company or organisation and attempt to reach the target market identified in Assignment A

Assignment F: Time to link it all together.
Total Course Time: +/- 8 hours

For more information on this and other courses feel free to contact us today!

Jolindy Dreyer
B.A. Communications (UOFS) • NLP Prac. (FDA UK)
Cell: 082 780 9209
E-Mail: jolindy@dreycor.com
Facebook: www.facebook.com/roisocialmedia

Linked-In: www.linkedin.com/in/jolindy

Twitter: www.twitter.com/jolindydreyer
Zac Dreyer
B.Tech. Information Technology (UNISA)
Cell: 082 378 7386
E-Mail: zac@dreycor.com
Facebook: www.facebook.com/roisocialmedia

Linked-In: www.linkedin.com/in/zacdreyer

Twitter: www.twitter.com/zacdreyer

Why is social media one of the most important marketing tools?

If you are in business, then you are marketing your business. All business owners are (or should be) searching for the best or most important ways to market themselves, their products or their services. And of course, cost is always a factor. We understand that we have to spend money to make money, but we want to save money in the process.

I’ve been involved in social media marketing since before the concept was officially known as social media marketing. And this article is just my opinion on the matter – I would love to hear what you think.

Now, let’s get to the point. Why is social media one of the most important marketing tools?

Social media gives you a more direct path of contact between you and your market. Having a strong social network allows you to communicate effectively with existing and potential users. More “traditional” marketing tools allows for pretty much one-way communication, but with social media you can directly interact with your client base. One of the most important aspects of using social media as a marketing platform is the fact that you are able to access a massive market that would otherwise be inaccessible through traditional media (unless equally insane amounts of money are spent). Social media makes connecting with customers easy.

Now, even today, I am exasperated to hear clients say: “But I don’t use facebook (or twitter or google+ or….). I cannot see how it can be of value to my business to have a social media presence.” And my answer is: If you aren’t using social media yet, you’re missing out on a vast, untapped group of potential customers. These days, almost everyone is plugged in and connected online – Facebook has more than 900 million active users and Twitter has almost 300 million. Is this really a user base that you can afford to disregard?

What can social media do for your company?

Firstly, by actively using social media outlets such as Facebook, Twitter, Linkedin, Youtube, Pinterest, etc you can raise awareness of your company to a very large community. Just like placing a newspaper, radio or television advertisement, social media is an easy way to get your company name in front of peoples eyes.

Secondly, social networking connects your with a large chunk of active online users and can generate leads of all kinds for most businesses. You can tie awareness in with promotions and competitions, and run a very effective online campaign which can only benefit your business.

Once you’ve established your network, it doesn’t stay there. You constantly add new people, and you build relationships with your existing followers. Once you’ve established a connection or formed a relationship it is crucial that you maintain the correct impression. Relationships leads to sales.

Social media also allows you to improve your customers service. Because of direct communication, social media allows you to interact with potentially disgruntled customers and sort out any problems/issues that may exist. Social media also allows your happy customers to publicly share how satisfied they are doing business with you. This gives a whole new meaning to the concept “Word of Mouth”.

There are amazing tracking/monitoring tools available which allows you to access a valuable range of data about how people found you, who they are, how they came to view your website/social page, etc. With this info, you can work out the most effective ways to increase your social media network, adjust your campaign and capture your market.

In short, social media is a whole different way of looking at promoting your business. And if you look at how some of the larger brands embrace their ongoing social media campaigns, it can definately work for your business too.

 

 

 

 

 

What is social media marketing?

Day after day I hear the same questions from clients: What is social media marketing? Is it important for us to know anything about this? Will it impact my business?

The answer to the last two questions are easy. YES. Yes, it is important to know as much as you can about using social media marketing tools for the benefit of your business. And yes, it will impact your business. Whether you know about it or don’t know about it, or use it or don’t use it, or believe in it, or don’t believe in it – this has no relevance. Social media marketing can in a way be compared to the law of gravity. If you jump off the top of a building, you will fall. Your belief system with regards to the law of gravity will make no difference to the consequences.

IF YOU’RE LIKE A LOT OF PEOPLE, YOU PROBABLY HAVE SOME QUESTIONS ABOUT SOCIAL MEDIA. YOU MAY BE ASKING WHETHER SOCIAL MEDIA IS OVERHYPED, WHETHER SOMETHING ELSE WILL REPLACE IT, OR WHETHER IT’S JUST A BIG, FAT WASTE OF TIME.

Now the first question is the real challenge. What is social media marketing?It is almost easier to answer this with what social media isn’t. Some people will tell you that social media is a “here today, gone tomorrow” fad, but those are the same people who are waiting for the eight-track tape deck to come back.

No, social media isn’t a flash in the pan. In fact, it’ll just keep evolving into something better, which is exactly what happened when personal computers (PCs) first came on the scene. The evolution of the personal computer from a simple word processor to a complex web of interconnected minicomputers is similar to the evolution of social media from simple networks to the Web 3.0 technology it’s becoming today. Both technologies continue to morph and evolve. And both technologies are here to stay.

Social media marketing isn’t traditional marketing. You can forget about the days of big advertising agencies thinking up creative one-way communication campaigns, or just throwing large media budgets at developing adverts for magazines, newspapers, radio, etc. Social media marketing is way more complex and fluid than traditional marketing – and more importantly, it requires an entirely new mindset.

Social Media marketing isn’t just for young people. The fastest-growing segment on facebook is women older than age 55! And the largest demographic on twitter is the 35-39 age group. So, yes, change that mindset. Social media isn’t just for young people – it is for anybody who is interested in using new technologies to grow their sales and revenue.

Social Media marketing isn’t a Youtube video. Just because you’ve uploaded a youtube video doesn’t mean your company has now run a social media campaign. Social media is about communicating across a wide variety of channels for a sustained period of time. It is about really managing that facebook fan page, linking it to your blog and youtube channel, and maintaining your completed Linkedin company profile. It is about updating Pinterest, linked to you facebook account, and making sure that your information is fresh, readable, watchable and of interset to your consumer.

A social media campaign is similar to a marriage. You can’t expect to have a good marriage if your primary means of communication is a single conversation for ten minutes every morning.

Social media isn’t always online. Don’t forget that a great deal of social media marketing happens offline – after people have turned off their computers/smart phones, etc. Your online audience continues to communicate with each other off-line, and this also impacts your business.

Social media marketing isn’t something that cannot be measured. Like any marketing, social media marketing can definately be measured. The great news, of course, is once you take the time to measure your social media marketing, you might discover that it is a significant source of products. Measure your social media marketing, track your ROI (return on investment). If you track your ROI, you can increae profits. And that should be a great thing!

The social media landscape is pitted with obstacles and potholes for those who venture into it without a map. For advice on navigating the landscape, call Jolindy Dreyer on 082 780 9209.