Physical distancing, Social Togetherness #LockDownSA Day 16

Day 16 LockDown

11 April 2020

1934 cases
Recovered: 410 (not sure if this number is accurate)
Deceased: 24

I found this circle diagram online, and it immediately resonated with me. One of the reasons I studied psychology, eventually NLP and became a lifecoach, is because I firmly believe that our reality is based on choice. The way we perceive the world around us, the “lens” through which we choose to view the world, ultimately determine our experience and our outcomes.

For instance, I read an interesting illustration that might explain this all better. There’s an old story about two boys who had a father who was an alcoholic. They grew into young men. One son became an alcoholic. “What choice do I have?” he said. “My father is an alcoholic.” The other son never touched a drop of alcohol. “How could I?” he said. “Look what it did to my father.”

There is probably a number of lessons that can be learnt from this simple and effective story, but the one that stands out for me is that we all have the power to choose. We may not always be able to control what happens around us, but it is up to us as individuals to choose how it affects us and how we respond. We can’t control the circumstances, but we have total and complete control over our reaction.

I am an adoptive mom of the most amazing twins. I cannot imagine my life without them. Yet, roughly 6-7 years ago I was in the clutches of a very dark depression. I had three miscarriages, and a friend whose support I badly needed at the time, chose to rather leave my employ, take over a number of our clients and open direct opposition to our business, and financially we were in trouble. There was a time when I could not even muster the will to get out of bed in the mornings. There was just no point. The black dog was my constant companion, and it cast a shadow over everything I wanted to do. I eventually accepted a job with a national corporate to help our company survive, just for another friend for whom I organised a position with the same company to aim for my position and cause me to lose this job. Just a year before all this, I was in Egypt, completing my Master NLP qualification. Newly qualified, I felt that I was supposed to “know it all” and set an example. There was this constant nagging little inner voice berating me all the time for just not being able to drag myself up by the bootstraps and snap out of this. I had all the knowledge, just not the ability.

It took time. A lot of time, a lot of healing, and constant persistent daily choices of how I was going to act or respond. Some days were really bad, some were better. I grieved for my miscarried babies, for lost friends, for unexpected betrayals, for our limping marriage, for our crippled company. This journey is different for every person. And it is really important that we always remember this. No matter what your journey is, or where you are in your life, no two people walk the same road. Just because I am able to function and run a business in the middle of my tsunami, doesn’t mean another person with the same circumstances, is able to. Even my “ability to function” is questionable sometimes – there are still some days that I find it hard to motivate myself. In my case, I have a self-motivation centered around the good old carrot and stick. If I achieve my goals that I am supposed to, I can reward myself. If not, I take away a reward. It also helps in a way that I have so many people and their families dependent on me. If I don’t do what I am supposed to, it impacts so many more people than just my little family.

Now, with Covid19, and everything that is happening in the world around us, it is even more important to take ownership for our actions and our reactions. Fear is our enemy, it always is. It causes behaviour like selfishness, hoarding, spreading misinformation, acting like a victim and looking where to place the blame. However, it is also dangerous to create a space of guilt, where one causes other people who are in a different space to feel that they are not good enough, or not coping enough. It is so unnecessary and hurtful to say things like, “But I am in the same situation, and look at all that I can do, why can’t you?” It is imperative that we realise every single person in the world right now is doing their utmost every day just to do what they can. People have different coping mechanisms and different reactions. Let’s leave each other be, support where we can, be understanding and share as much care and love as we are able to, if we are able.

Today, and every day, the best tool that I can offer you is gratitude. Gratitude in the face of adversity is so awfully hard, but it is a tool that really works to get an altered mindset, and more specifically, a more positive mindset. I have a gratitude diary, and every day, I try to write 3 – 5 new things that I am grateful for. This is not a guideline. If you cannot write something every day, don’t.

Affirmations and gratitude goes hand in hand, but I personally find that most affirmations tend to backfire. For instance, try and tell yourself in a mirror how wealthy you are, and hear that sabotaging inner voice laughing at you snarkily. Unless you are wealthy, and then good for you. The only affirmation that I find works for me, and works believably well, is Emile Coue’s “Every day in every way I am getting better and better.” Take that, snarky inner voice! Not much you can say about that! Because after all, it is up to me how I get better, and in what way, every day. My choice, my ownership, my responsibility.

Physical distancing, Social Togetherness #LockDownSA Day 10

Day 10 LockDown

5 April 2020

1585 cases
Recovered: 45
Deceased: 9

Sunday bloody Sunday. Our first double digits official lockdown day, and a new week ahead that we have to face several business challenges, both for us and for our clients.

I take my hat off to journalists, I myself worked as a journalist for years, and I know how tough the job is. But today I can only shake my head at some of the most irresponsible journalism ever. The biggest Afrikaans newspaper, Rapport, screamed in massive block letters on its front page that lockdown could be extended to four months. Really, Rapport, really? In a time where people are terrified as it is. If this was hard news based on an official announcement by our government – you know what, of course, go for it. But most of the article is idle speculation fuelled by theories on what ifs and this might happens.

I have never seen our Rand perform so dismally against the dollar. Today is a bit better than yesterday, with the graph straightening a bit and not just shooting upwards, but at R19.05 to the dollar, this spells a lot of uncertainty for our imports market. South Africa relies heavily on imported manufactured goods. And with Covid-19, we desperately need medical supplies and equipment from China to support our medical teams and support personnel.

There is also some really good news. Our 2019-2020 National Crime Statistics are yet to be officially released, however, during an analysis of crime from the first week of the lockdown, compared to the same period last year, this morning (5 April), Police Minister General Bheki Cele confirmed a very welcome decrease of serious crimes during lockdown:

  • Murder cases have dropped from 326 to 94
  • Rape cases have dropped from 699 to 101
  • Cases of assault with intent to inflict grievous bodily harm dropped from 2 673 to 456 case
  • Trio crimes (which include carjackings, house robberies and business robberies) dropped from 8 853 to 2 098.
    There is also a very welcome decrease in lockdown-related complaints.

Amidst all this uncertainty, we had a pretty relaxed Sunday here in the city of George. Our streets have never been quieter. We started our day with the longest bath ever. Every single bath duck had to be bathed and squeezed and lined up. It is such a privilege that my children enjoy having a bath with their mommy. We pottered around in the kitchen, and I taught the world’s most amazing twins how to make Chicken Biryani and Naan bread. We danced to a track list on Spotify, and when we were done, the kitchen looked as if a flour factory exploded in there. But we had fun, and most of all, the twins are having fun. I do not know how much of all of this they will remember, but what they do remember, I want them to remember with fondness and nostalgia, not fear and uncertainty. I never know when the next last will show up, so I try to make each moment last. I don’t remember the last time I could pick up both of them at the same time, or the last time they asked for a night bottle. Or the last time I changed a nappy (not missing those, but just sayin’) My mommy heart cringes every time I see how much bigger they are getting.

There is a bit of unnecessary whininess on the book of the face about people posting lists of questions and playing games, and how frivolous all of this seems in the midst of all this disaster. I remember reading that when the Titanic sank, the band continued playing. People need distraction when their world collapses. What does it matter really what people do to distract themselves during this time? Some of the questionnaires and tags are fun, and we all get to know each other a bit more. My blog title for during this time and this series: Physical Distancing, Social Togetherness, is exactly about this. Yes, we need to physically maintain distance from each other, but with all the technology we have today, there is no reason to distance ourselves socially. We can chat online, message via several apps, converse on our social media platforms, share, learn, like, comment, debate – it doesn’t matter. Stay involved and be part of the online community. Besides, I’ll rather complete a questionnaire or post a mysterious phrase on my wall than read the absolute hogwash that is coming out of the keyboards of some of the sheeple out there.

This is seriously what Facebook sounds like at the moment. And I am over it. If you read my blog and you support the way out there conspiracies that are floating around the cyber social space at the moment, kindly get yourself out of my world. You become the people you associate with most, and I fear that my own intelligence might take a dive just by association.

Anyway, no more doom and gloom for me today. I have a date planned in my bed, with some hot cross buns and hot tea and a book (don’t judge). I conclude with a fun interview I had with the twins today – even I didn’t expect some of the answers. Perhaps try these questions with your kiddoes. See, the social media questionnaires aren’t all bad *wink, wink

** CHILD INTERVIEW **
Ask your child these questions and write their
EXACT response.

Interview with Alice & James

1. What’s your name? Giggles Alice/Jamesie

2. How old are you? 5 years old (both) and no, they are 4 years old

3. How old is your mom? Both: 8 (aren’t they just too adorable 😂😂)

4. What’s your favourite color? Alice: Pink/James: Red

5. What’s your favourite food? Alice: Sweeties/James: Pizza

6. Who’s your best friend? Alice: Janie/James: Wandle

7. What’s your favourite song? James: The Fire and the Lion (It’s Katy Perry’s Roar)/Alice: Let it go

8. What do you like to watch on TV? Alice: Barbie and the Dreamhouse/James: Power Rangers

9.What’s your favorite animal? James: Lion/Alice: a horse, a horse!!

10. What makes you happy? James: Bicycle/Alice: my dollies

11. Where’s your favorite place to go? Alice: the mall/James: John Dory’s

12. What do you want to be when you grow up? Alice: A mommy/James: A daddy

13. What does mommy do all day? Go to work and take us to school and come and fetch us

14. What are you scared of? James: A monster/ Alice: A bee

15 Where does money come from? Both: from the shop

16. Where did you come from? Both: from my house

Facebook updates look to News Feed

On Monday, Facebook announced an updated look to News Feed: an updated design for desktop with bigger images and photos are rolled out, with the vast majority of people only seeing minor changes, and the current design on mobile remaining the same.

In addition, Facebook has also simplified how photos render on desktop News Feed when you upload multiple photos at once – either as a photo album or multi-photo story.

These updates do not change creative asset requirements for any of the ads as all ad specs and image aspect ratios will remain the same.

The new design for facebook pages:

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There has been a mixed reaction from users to this announcement, from excitement at the rollout, and congratulatory messages to Facebook, to disappointment from business page users questioning the new features, saying the new layout looks “too busy”, with the biggest complaint seemingly being that the custom tabs are now no longer visible at the top of the page.

More details can be found in these one-sheet PDFs (in English):
Updated look of News Feed overview: http://bit.ly/1g43ZUI
Multi-photo upload: http://bit.ly/1qoCdXR

Facebook starred reviews for business pages

We’ve had some questions lately at Be Sociable about the starred review section on facebook business pages. 

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First of all – it is an excellent feature. The starred review section allows people to give your business a rating of 1 – 5 based on their experience, as well as an option to add a written comment.

Obviously it is also important to make sure that your page type is correct. The starred review feature only works on physical entities, which means pages that are set up as “local businesses” or “companies and organisations”.

Why is this excellent? Think TripAdvisor. Your ratings give people who is not yet familiar with your product/service the opportunity to – at a glance – get an idea of what other people think of your business. Obviously if you have a good business with good customer relations, your ratings will be positive. If not, your ratings will plummet.

At the moment the starred review section only seems available to businesses with a physical address – to those businesses who only have a website, the option doesn’t yet seem available.

The process seems fairly easy, according to directions found in the Facebook Desk Help section :

  • Just visit the Facebook page of the business you want to review.
  • Scroll down to the review section on the right hand side of the timeline.
  • Fill in the number of stars (total of five) that reflect your experience with the business.
  • Fill in a written review as well in the space that asks “What do you think about this place?”
  • You can mark your review public or select the friends, acquaintances or other connections you want to be able to see it.
  • Then hit “Review” and you’re done.

Page owners be careful. You automatically enable the Facebook starred review feature by adding your physical address on Facebook. Facebook warns you cannot remove individual reviews. So the only option is to remove the review function completely by taking your address off your page.

How Facebook Starred Reviews are Different

Of course it’s impossible to think about the new Facebook review feature without considering all the controversy now surrounding online reviews.

According to Joshua Sophy, in September, small businesses in New York state faced $350,000 in fines after the attorney general’s office said they had hired freelancers to write fake online reviews.

Facebook allows only those with an account to write a review. But how many fake Facebook accounts are out there is anyone’s guess. At best, the new Facebook starred reviews feature should probably be viewed as another way to collect feedback and generate social interest rather than an objective measure of customer sentiment.

Why Social Media Marketing Should Be Taken Seriously For Your Business

We are an advertising agency, with our roots firmly established in the Garden Route. Our motto has always been to deliver the best service to our clients, and offer the best advise with regards to budget-spend that leads to maximum return on investment (ROI). We even used to own our own publications – some of you may remember some of the titles: Vibrant Living, Business Bulletin and Garden Route Property Finder amongst others. Some of these publications we sold, and the last one, Business Bulletin, we closed down ourselves after a successful 12 years. Why you may ask?

 

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Well, let’s start at the beginning. Advertising and marketing is my passion. It has always been, and it will always be. There is nothing as satisfying as a client who becomes a friend and who trusts us to build their brand, while they focus on the nuts and bolts of growing the business. Our core services has always been brand assistance, be it graphic design, copywriting, print solutions – whatever the client required. We would design advertisements for local newspapers (including our own) for clients and  assist with annual strategy planning around marketing budgets.

We started realising that people don’t really read as much physically printed matter as they used to. The forward-thinking publications are all moving online, and you often see people, wherever they are, cluthing a smartphone or an iPad or tablet, browsing the internet. Our target audience has moved online – and that is where we firmly believe our clients should be marketing themselves.

We’ve simply moved our advertising agency online, and opened a strong social media leg: Be Sociable. Social media is an excellent marketing platform choice – with the constant change-over to technology, and with iPads, Tablets and smart phones becoming more accessible and more affordable, more and more people are online. It simply makes sense to advertise your product where your target audience already spends a lot of time. Less people pick up newspapers, magazines, booklets, etc, and prefer to spend time online. Also, as with all responsible businesses, we realise that our eco-footprint makes a substantial difference in the world we inhabit, therefore advertising in printed media really makes little sense. Also, if you compare print media costs to online media, there is simply no comparison. You get far more results online for less expenditure.

Here, I cannot put it better than Marsha Friedman, and I agree with every word.

What tends to be happening now, though, is that businesses are realising that they should be on social media, but they are using the wrong approach.  I remember when the internet first gained prominence and it became apparent that having a website was essential for any commercial enterprise.  Back then, web designers were not plentiful and few people thought to hire a professional to create a site. They felt that any web presence was better than none at all and they found people they knew who were “into the whole internet thing” to help them.

As an advertising professional, when I saw a website that didn’t represent people well or looked amateurish, I’d ask who created it. Invariably, I’d get answers like, “My nephew did it,” or “I bought Web Design for Dummies and did it myself,” or “My son has a friend who just graduated with a degree in computer science.” While those days have passed for websites, I’m afraid I am seeing the same thing happen with regard to social media.

As social media has become an integral element of all mainstream media, some people regard it the same way they used to regard websites—as a good addition to their marketing tactics, but not so essential that they need to approach it with a professional sensibility. As with any marketing outreach, social media done badly will actually set a person back rather than move him forward.

At the end of the day, social media is serious business. Done right, it can create a base of thousands of followers. Done wrong, it wastes time and energy and, most important, gives people the impression that social media marketing isn’t important. In fact, it has become one of the most critical and fundamental components for any marketing strategy, which every company needs to put in place.

Speak to the Be Sociable team and book a free session with one of us – we will happily evaluate your current social media presence and advise you on the best way forward.

10 reasons to hire a social strategist and community manager:
I’ve said it before and I’ll say it again: if you’re not on social media, then you’re not where your audience is—and you’re missing out. The social media potential for brands is astonishing, and it includes:
•    An endless stream of information and trends that are happening in your industry
•    The chance to check out your competitors to evaluate what you are doing right (and potentially wrong)
•    The ability to engage one-on-one with your audience and form a more personal connection
•    Tracking mentions of your brand online so you can offer customer service through social media and answer inquires (as well as dispel myths)
•    Content creation and curation
•    Community-building
•    Increasing advocates of your brand through word of mouth marketing
•    The opportunity to increase trust and  credibility with your community
•    Social media can be used for sales