Course Pre-requisites
–  Computer and Internet Literacy
–  Familiar with social media platforms like Facebook and Twitter
–  Laptop with Internet Connection for duration of Course
Course Materials Included
–  Digital course materials (Infographs and Social Media Marketing ebook)
–  Templates: Facebook Profile Image and Cover Image

Course: Day 1
–  What is Social Media and Internet Marketing and how would it benefit business?
–  Inbound Marketing vs. Outbound Marketing and under what category does Social Media and Internet Marketing fall?
–  Sociomapping and Sociograms: Identifying your target market (group) and analysing the preferences within the group.
–  Reaching your target market with Facebook: What does Facebook offer and why should I use it.
–  How-To (Practical): Setup a Facebook Page
–  How-To (Practical): Setup a Facebook Group

Assignment A: Identify your company or organisation’s target market / group and build a sociogram to represent Social relations,
channels of influence or lines of communication within your target market.

Assignment B: Create a Facebook Page and/or Group for your company or organisation and attempt to reach the target market identified in Assignment A
Course Day 2
–  Reaching your target market with Twitter: What does Twitter offer and why should I use it.
–  Reaching your target market with Linked-in: What does Linked-in offer and why should I use it.
–  Reaching your target market with Pinterest: What does Pinterest offer and why should I use it.
–  Reaching your target market with a blog: Why should I have a blog and a website, what are my options.
–  Optimising your blog content: Making sure your message maximises your marketing opportunity .
–  Reaching your target market through other social media platforms: What other options are there and when should I use it.
–  Why should I and How do I link it all together to maximise my inbound marketing potential.
–  Conclusion of Course.

Assignment C: Create a Linked-in profile for yourself and your for your company or organisation and attempt to reach the target market identified in Assignment A

Assignment D: Create a Pinterest profile for yourself and a board for your company or organisation and attempt to reach the target market identified in Assignment A

Assignment E: Create a blog your for your company or organisation and attempt to reach the target market identified in Assignment A

Assignment F: Time to link it all together.
Total Course Time: +/- 8 hours